Sunday 22nd May 2022
Home Weekly Business<br />E-newsletter Best performance in a decade as sales accelerate at Norfolk-based Lotus

Best performance in a decade as sales accelerate at Norfolk-based Lotus

Lotus, the sport car maker based at Hethel outside Norwich, has unveiled its best annual global retail sales performance since 2011. Retailers sold 1,710 new cars in 2021 – a year when the company's Elise, Exige and Evora cars ended production – a 24 per cent rise on the previous year.

The Elise was the global top-seller. UK sales rose 29 per cent and sales in the USA and Canada were up 111 per cent, the best performance in 10 years. Records were broken in the Asia-Pacific region, where Japan had its best year since 2015.

Geoff Dowding, executive director, sales and aftersales, Lotus, said: “Our global retailers have risen to the challenge of giving the Elise, Exige and Evora the send-off they deserved. It means we’re in great shape for 2022 to focus on the all-new Lotus Emira, our last petrol-powered sports car and the best of breed.